Management: Meeting and Exceeding Customer Expectations,...

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Management: Meeting and Exceeding...

Management: Meeting and Exceeding Customer Expectations, 9th Edition

Name: Management: Meeting and Exceeding Customer Expectations, 9th Edition
ISBN: 9780324423013

Warren R. Plunkett, Raymond F. Attner, Gemmy S. Allen

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MANAGEMENT: MEETING AND EXCEEDING CUSTOMER EXPECTATIONS, Ninth Edition is a comprehensive survey of the principles and practices of management as they are being applied around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: 1) the never-ending effort by managers and organizations to meet or exceed customer needs, and 2) the need of organizations and their people to be guided by effective leadership.

种类:

Business & Economics - Management & Leadership

年:

2007

出版:

9th

出版社:

South-Western College Pub

语言:

english

页:

739